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George Rishan – Thndr Blog https://wp-staging.thndr.app/blogpost Everything you need to know about the future of investing in MENA Tue, 04 Nov 2025 10:12:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://wp-staging.thndr.app/blogpost/wp-content/uploads/sites/2/2023/04/cropped-thndr-blog-logo-1-32x32.png George Rishan – Thndr Blog https://wp-staging.thndr.app/blogpost 32 32 NM Sharia Equity Fund: The First Shariah-Compliant Equity Fund on Thndr https://wp-staging.thndr.app/blogpost/nm-sharia-equity-fund-on-thndr/ https://wp-staging.thndr.app/blogpost/nm-sharia-equity-fund-on-thndr/#respond Tue, 06 Feb 2024 13:31:19 +0000 https://thndr.app/blog/?p=12844

Get ready for the NM Sharia Equity Fund (NMF or Naeem Misr Fund),  the highest-performing Islamic equity fund in 2023. You can now invest in sharia-compliant stocks on Thndr with just a few clicks.  

Here’s everything you need to know!

NM sharia Equity fund information

What is the NM Sharia Equity Fund and how does it work?

It is an equity fund that aims to provide returns through investing in sharia-compliant stocks listed and traded on the EGX.  It was launched in 2011 and is categorized as a high-risk, high-return investment opportunity, offering daily subscription and weekly redemption. The fund is managed by NAEEM Financial Investment (NFI). 

Who manages the NM Sharia Equity Fund?

It is managed by Naeem Asset Management, a subsidiary of Naeem Holding, a renowned investment bank providing comprehensive financial services. Naeem Holding is listed on both the Egyptian Stock Exchange (EGX: NAHO EY) and the Dubai Financial Market (DFM: NAHO-DU). 

The fund operates under the supervision of a distinguished Sharia Board hired in accordance with the FRA regulations led by Dr. Ali Gomaa and Dr. Amr Mostafa Hassanen Refaay, and Al Sayed Ali Alsayed Mohamed AbdelMoteleb 

What does the NM Sharia Equity Fund invest in? 

The guidelines for the NM Sharia Equity Fund set the following limits:

      • Investment in Equity: Maximum 95%

      • Investment in Islamic Deposits : Cannot exceed 50%, with a minimum of 5%

    Adhering by the guidelines established by the appointed Sharia board, fund is prohibited from investing in companies that engage in the following activities:

        • Alcohol-related businesses

        • Pork or pig products

        • Conventional commercial banks

        • Insurance companies

        • Speculative currency trading

        • Gambling enterprises

        • Inappropriate advertising or promotion

        • Material related to adultery

        • Non-compliant meat processing methods according to sharia 

      To learn more about what the fund invests on , here is a link to the prospectus, which includes detailed information on the fund

      Why invest in the NMF?

          • Sharia-Compliant: the fund stands out as a sharia-compliant equity fund on Thndr, providing an effortless way to invest in compliant stocks.

            • Past Performance: According to the EIMA report as of December 31, 2023, NM Sharia Equity Fund emerged as the highest-performing Islamic equity fund in the last 12 months, outshining the competition. During 2023 its performance almost matched EGX30’s performance with a 64.90% increase.  

              • Expert Management: Backed by Naeem Asset Management, a subsidiary of Naeem Holding, NM Sharia Equity Fund benefits from professional expertise and a track record of managing billions of dollars for high-net-worth individuals and institutional investors.

            What are the risks?

                • Equity-Focused Fund: NM Sharia Equity Fund, being an equity-focused fund, is subject to market fluctuations and the inherent risks associated with the stock market. 

                  • Limited Securities: Given that it is Sharia compliant, the fund runs the risk of investing in limited securities because of its investment guidelines.

                What are the fees for investing in NM Sharia Equity Fund?

                The fund’s fees are divided into two categories: 

                Thndr Brokerage Commission:

                    • 0.1% of the value of each order (for buying or selling)

                    • EGP 2 per order (for buying or selling)

                  Fund Expenses:

                      • Total Expense Ratio:

                      • This is like a fee that the fund charges to cover its operating costs, like management and administration. In this case, it’s about 1.5%.

                      • Performance Fee: 

                      • This is a fee based on how well the fund does compared to a certain benchmark, which is the average return of sharia-compliant annual interest bearing accounts. If the fund does better than this benchmark, the manager gets an extra fee, which is 10% of the extra return above the benchmark.

                      • For example, if the fund makes 40% return and the benchmark is 10%, the extra return is 30% (40% – 10%). Then, 10% of that extra return, so 3%, goes to the manager as a performance fee.

                      • All these fund expenses are already included in the certificate price, so you as an investor in the fund will not see them. 

                    When can I invest in the NMF on Thndr?

                    It is considered a liquid investment that offers daily subscriptions and weekly redemption. 

                    Let’s start off with the subscription, you can start buying the fund certificates daily at 12:30PM at a minimum amount of 2 certificates and it takes 1 working day to execute. 

                    For redemptions, there is no minimum amount and the process occurs weekly on Thursdays at 12:30PM, with execution on the next working day with the following working day’s certificate price.

                    Have more questions about NM Sharia Equity Fund? You’ll find all your answers here

                    How can I invest in the NM Sharia Equity Fund?

                    It only takes a few taps! To find the fund on Thndr you can check out our ‘Mutual Funds’ and ‘Sharia’ themes.

                    You can also search “NMF” or “صندوق نعيم أسهم شريعة”

                    Alternatively, use specific keywords such as “NM Sharia Equity Fund”  for easy access.

                    New to investing? No problem!

                    Thndr is the easiest way to become an investor in Egypt. As a matter of fact, 86% of all new entrants in the EGX in 2022  became investors through Thndr. Learn more about investing with Thndr here. 

                    If you’re interested in other sharia-compliant investing products, read more about the Misr Takaful Fund and AZG Fund on Thndrt

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                    Discover your investment personality! https://wp-staging.thndr.app/blogpost/discover-your-investment-personality/ https://wp-staging.thndr.app/blogpost/discover-your-investment-personality/#respond Thu, 16 Nov 2023 10:56:36 +0000 https://thndrblog.bikostudio.com/?p=12764

                    Excited to get started with investing but not sure where to start?

                    You can now take a short quiz with our new investment guide and discover which of four unique investment personalities best describes you:

                       

                        • Guardian: You know your money’s worth, and you want to guard your hard-earned treasure.

                         

                          • Maverick: You prefer to take control of your own decisions – and you know very well that with high risk comes an even higher reward.

                           

                            • Portfolio-Pro: You’re open to some risk, but prefer to leave it up to the pros to invest on your behalf.

                             

                              • Safe-Player: Slow and steady wins the race, and you’re not about taking chances. 

                            Your investment personality will help you better understand which products align with your goals.

                            Where can I find the investment personality guide?

                            You’ll find the guide in your explore or account tab depending on whether you’ve started investing or not.

                            a screen from thndr app to discover your investment personality

                            Thndr themes screen from thndr app to discover your investment personality

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                            Get expert financial advice with Rumble https://wp-staging.thndr.app/blogpost/get-expert-financial-advice-with-rumble/ https://wp-staging.thndr.app/blogpost/get-expert-financial-advice-with-rumble/#respond Sun, 12 Nov 2023 13:27:03 +0000 https://thndrblog.bikostudio.com/?p=12751

                            Ready to become the smartest investor in the room? 

                            We’re excited to introduce you to Rumble, a brand-new platform by Axis Markets, the same company that brought you Thndr. In a nutshell, Rumble is your new financial advisor, unlocking a world of exclusive investment opportunities for you. 

                            The experts of Rumble

                            Here’s what Rumble brings to your investment journey:

                               

                                • Expert Long-Term Recommendations: Undervalued gems that will generate wealth in the long run.

                                 

                                  • Expert Quicker-Win Recommendations: Quicker returns from agile investment opportunities based on technical analysis

                                  • Stock Lists Worth Keeping Your Eye On: Watchlists curated by the best financial experts in the business  

                                  • Expert Insights & Financial Explainer Videos: Equip yourself with the knowledge to make informed decisions.

                                   

                                    • Interviews with Industry Leaders: Gain valuable insights from those who have been there and done that.

                                     

                                      • Access to Our Experts & Analysts via Live Events: Get your burning questions answered by the best in the business.

                                    Meet the experts

                                    Rumble is powered by the best and brightest minds in Egypt’s investing scene.

                                    The experts of Rumble, Amr Hussein ElAlfy and Ahmed ElHefnawi

                                    Amr Hussein ElAlfy, CFA

                                    Rumble’s Chief Equity Strategist 

                                    A seasoned pro with approximately 25 years in capital markets, including leadership roles at Prime Securities, SHUAA Securities Egypt, and beyond.

                                    Ahmed ElHefnawi

                                    Rumble’s Chief Technical Strategist 

                                    With a dynamic 20-year career, including heading trading at Beltone Asset Management, and other large investment banks, and playing a pioneering role in Egypt’s Gold investing industry.

                                    How much does it cost?

                                    For only EGP 200 per month, It is your exclusive gateway to a wealth of investment knowledge, expert guidance, and profitable insights. A minimal investment for a maximum return.

                                    Claim your free trial here

                                    Join Rumble now and embark on a journey towards smarter, more successful investments. 

                                    Disclaimer: We want to remind you that all investments carry some level of risk. Rumble is an independent platform, and your decision to join is driven by your own investment goals and aspirations.

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                                    Egypt’s highest yielding savings fund now on Thndr https://wp-staging.thndr.app/blogpost/egypts-highest-yielding-savings-fund-on-thndr/ https://wp-staging.thndr.app/blogpost/egypts-highest-yielding-savings-fund-on-thndr/#respond Sun, 01 Oct 2023 16:20:11 +0000 https://thndrblog.bikostudio.com/?p=12687

                                    We’re excited to announce our newest savings fund on Thndr: B-Secure by Beltone Asset Management.

                                    Highest yield? Really?

                                    Yes! B-secure has been the highest-yielding savings fund in Egypt over the last period year. 

                                    Period (as of 20 September 2023) Annualized Return
                                    1-week performance annualized 19.47%
                                    1-month performance annualized 18.89%
                                    6 months of performance annualized 17.75%

                                    *Annualized returns: The return you would make over one year at the performance of the specified time period.

                                    It’s important to note that the past returns of any investment are not a guarantee for future performance.

                                    What is B-Secure?

                                    B-Secure is a low-risk savings fund managed by Beltone Asset Management launched in November of 2022. The fund aims to provide returns through investing in a variety of short and medium-term fixed income instruments.

                                    The fund’s current asset class distribution as of August 31 2023 is

                                       

                                        • ~95% T-Bills

                                        • ~5% Deposits

                                      This distribution is subject to change with time. The Investment guidelines as per the prospectus set the limits of asset classes to be as follows: 

                                         

                                          • T-Bills & Bonds = 95%

                                          • Corporate Bonds = 65%

                                          • Cash, TDs & CDs = 50%

                                          • REPOs = 40%

                                          • Mutual Funds = 20%

                                          • Sukuk = 5%

                                        Who is Beltone Asset Management?

                                        Beltone Asset Management, a subsidiary of Beltone Financial Holding, is a leading asset manager in Egypt, with Egp 21.15 Bn in assets under management as of June 2023. The company has a long track record of managing assets for high-net-worth individuals, corporations, private banks, and government institutions. 

                                        How can I save my money with B-Secure?

                                           

                                            1. Download the Thndr App and activate your account online.

                                            1. Make sure that your wallet is funded.

                                            1. Either search for “B Secure”, “BSC”, or look for the mutual funds theme.

                                            1. Tap on “Buy” and then select either “Set cash amount” or “Set number of certificates” 

                                            1. Fill in the quantity that you want and submit the order.

                                          Can I add and redeem money whenever I’d like?

                                          B-Secure offers daily redemption (selling certificates) and subscription (buying certificates), so your money is yours whenever you need it and you can save at your own pace.

                                          Please note that any buy/sell orders need to be placed before 11:00 AM to be executed on the same day. Orders placed after 11:00 AM will be executed on the next business day at the next day’s price. 

                                          How do I collect my profits? 

                                          Your certificates will appreciate over time as the fund invests your money. 

                                          So let’s say you bought certificates worth EGP 100,000 last year and the fund went up by 19% since. Your certificates would now be worth EGP 119,000. You can sell those certificates and collect your profit.  

                                          You can keep track of your savings by visiting B-Secure’s page on Thndr and tapping “my position”.

                                          How does B-Secure stack up to Thndr’s other savings funds?

                                          Putting the power of investing in your hands means giving you the ability to choose between the savings products that best suit your needs. Thndr offers three savings funds, all three are low risk, offer daily subscription and redemption, have no fees, and invest in government treasuries and fixed-income instruments.

                                          Here’s a quick look at what sets the funds apart:

                                          Savings fund B-Secure AZS MTF
                                          Fund manager Beltone Asset Management Azimut Arab African Investment Management
                                          1-week performance annualized 19.47% 17.63% 16.31%
                                          1-month performance annualized 18.89% 17.57% 16.51%
                                          6 months of performance annualized 17.75% 16.34% 16.31%
                                          Certified Sharia Compliant No No Yes

                                          *Annualized returns: The return you would make over a one year period at the performance of the specified time period. Data as of 20 September 2023.

                                          Still have more questions?

                                          Feel free to reach out to our dedicated support team through the app. We’re always happy to chat!

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                                          New and improved price depth on Thndr https://wp-staging.thndr.app/blogpost/new-and-improved-price-depth/ https://wp-staging.thndr.app/blogpost/new-and-improved-price-depth/#respond Wed, 27 Sep 2023 12:29:37 +0000 https://thndrblog.bikostudio.com/?p=12673

                                          We’ve revamped our price depth feature with more detailed information so that you can make better-informed investment decisions. 

                                          What is price depth?

                                          Order book gives you a look at the activity taking place on a stock, 

                                          more specifically its supply and demand.

                                          You can see the highest “bids” or “buy orders” and lowest “asks” or “sell orders”.

                                          What’s new?

                                          You can now see both the share quantity and the number of orders for each bid. The share quantity tells you the total number of shares for a specific bid. The number of orders tells you how many orders have been placed at that specific price.

                                          To illustrate, if a bid price has 1 order and 300 shares, it means that one order has been placed to sell 300 shares. If an asking price has 3 orders and 300 shares, 

                                          it means that 3 orders have been placed to buy a combined 300 shares.

                                          Market price depth screen from thndr app

                                          How can I find it on the Thndr app?

                                          Price depth is an exclusive feature available as part of the Express Egypt subscription bundle. You can find it in the top right corner whenever you click to buy/sell a stock (top left corner if your app is in Arabic).

                                          Price depth list screen from Thndr app

                                          How can we level up your Thndr experience?

                                          The changes made to our price depth feature were the direct result of a suggestion made by a Thndr user. We’re always working hard to improve your investing experience on Thndr – if you ever have any suggestions for changes you’d like to see, 

                                          please let us know by reaching out to our support team through the app or emailing us at support@thndr.app.

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                                          5 Mistakes to Avoid as a Manager https://wp-staging.thndr.app/blogpost/mistakes-to-avoid-as-a-manager/ https://wp-staging.thndr.app/blogpost/mistakes-to-avoid-as-a-manager/#respond Tue, 05 Sep 2023 09:54:48 +0000 https://thndrblog.bikostudio.com/?p=12642

                                          Have you ever wondered what it takes to lead a team effectively, regardless of the industry? Whether it’s on the battlefield, in a factory, or even on a sports field, the skill of managing people remains essential. You would hear some eye-opening stories from a variety of industries that could inspire you to be a better manager in your day-to-day work.

                                          I’ve always been fond of the term “losing the locker room”, a term that is almost exclusively used in sports but, in my opinion, can teach us valuable lessons. In the context of sports, when people start to say “this coach has lost the locker room”, 

                                          it refers to a situation where the team’s coach or manager has lost the support, respect, and trust of the players in the dressing room. This often happens when there is a breakdown in communication, a lack of alignment between the coach’s strategies and the players’ beliefs, 

                                          or when the team’s performance and results have been consistently poor and happiness becomes hard to find on the faces of the team.


                                          One of the training sessions led by Carlo Ancelotti at Bayern Munich in 2016  from 5 mistakes to avoid as a manager article on Thndr

                                          One of the training sessions led by Carlo Ancelotti at Bayern Munich in 2016 — Source


                                          This even happens at the best of their game

                                          Carlo Ancelotti, one of the most decorated coaches the sport of football has ever seen, was dismissed from his position as head coach of the coaching staff at the German football club Bayern Munich in 2017. When we looked at the numbers he had during his time there, it seemed like a strange decision, 

                                          because having a win percentage of 75% from around 60 matches is a solid number! So what had happened back then that made the club management decided to let him go? The answer was simple and straightforward: he had lost the dressing room!

                                          After a heavy 3–0 defeat against the French giants PSG, it looked like things were not going well for the team or for the 4-time UEFA Champions League winner as a head coach. The post-loss events showed severe friction between the coach and the key players of his team, 

                                          who had concerns about his tactical methods and decision-making approaches. Players have simply stopped showing support for their manager. Losing confidence and trust in the coach was the main reason that drove the club to announce that Carlo Ancelotti had been relieved of his duties as the head coach.


                                          How does a manager lose his team’s locker room?

                                          At its core, management is built upon multiple essential pillars, including effective communication, organization, decision-making, delivering results, leading and inspiring team members, holding oneself accountable and responsible, and many other traits. No one would be able to excel in all these pillars, 

                                          but maintaining a reasonable level of awareness and focus on them all is a must, and overlooking any of them could have risky consequences as well. This relates to the question of the day: Have you ever asked yourself why even good managers sometimes lose their team’s support? I have! So let’s look at some of the most common mistakes they make that lead to this.

                                          Broken Promises and Absence of Transparency

                                          Do you remember that word that your manager gave to your teammate, that he’d get the long-awaited vacation to spend with family once we delivered that important milestone that we had committed to with the customer? 

                                          Unfortunately, change requests kept coming, and for a whole three months until now, this promise hasn’t been fulfilled, and everyone can see how the morale and performance of that teammate have been declining day after day. Not only that, but everyone in the team now starts to take your manager’s words with a pinch of salt because, most probably, he won’t keep them.

                                          Also, sometimes, for managers to avoid making any promises, they show little or no transparency with the team in regards to their plans, expectations, and what should be done and what shouldn’t, and this can lead to misunderstandings, mistrust, 

                                          and a sense of exclusion among team members. It prevents productive collaboration and keeps the manager as the sole owner of the decision-making process, meaning that everyone else is only required to comply with his or her orders.

                                          Lack of Support and recognition

                                          There are various ways to provide support to the team, including acknowledging and commending their successful efforts, offering both positive and negative feedback that can be transformed into actionable steps, and granting empowerment while guiding them, 

                                          particularly during conflicts and interactions with external parties. Taking joint responsibility in the event of unfavorable outcomes, rather than leaving them to face the consequences of a wrong decision, is crucial. Managers who do not have these as core responsibilities and a high priority will often miss many opportunities to get full support from their teams and unleash their potential.

                                          Also, lack of recognition, keeping people in the dark, and taking the team credit are some of the main reasons to question the manager’s credibility and integrity, giving the team all the reasons to stop supporting their leadership.

                                          Unrealistic asks and changes that drain everyone

                                          We’ve all had a manager who wants everything done all at once and perfectly like everything has a high-priority label on it. Aside from the usual requests to get things done, it’s not easy for teams to adjust to new plans or different ways of doing things, 

                                          especially when they’ve been doing them the same way for a long time. Some managers initiate significant changes without thinking about how much the team can handle, 

                                          how they feel, or whether they have the right skills. They do this to make their bosses happy or to show they’re doing a good job. Even if these changes work or don’t work, the team doesn’t feel like they’re part of it and won’t be very motivated to make things work better.

                                          Failure to address and tackle problems

                                          There is a reason why people choose to become managers. They ought to be good listeners who allow everyone the opportunity to speak their minds and discuss their issues, worries, and concerns. However, just listening well was not enough because managers are there with the power to take action and improve their people’s lives. 

                                          The team will begin to wonder if their manager is truly taking their notes seriously and even working on solving them, making them feel ignored and undervalued in the team. Let alone that some managers have a tendency to downplay their team’s problems and question their worth.

                                          A lack of empathy could also give the team the impression that their feelings are invalid. Failure to follow up on issues and deflect them due to outside factors is an act of a weak management style that doesn’t help its holder take his team forward. It’s important for any manager to avoid being a passive communicator in situations that require assertion or active communication because passiveness and avoidance quickly erode a manager’s credibility.

                                          Favoritism

                                          Favoritism involves treating certain individuals or groups more favorably than others. This can happen based on various factors such as personal relationships, gender, performance, shared beliefs, or social relevance. Within teams, favoritism becomes apparent when a manager provides special treatment to a specific team member, 

                                          perhaps due to recent accomplishments, resulting in a lower standard of accountability for their mistakes compared to others. This unequal treatment creates a lot of tension within the team and makes people feel angry and uncertain, 

                                          which disrupts team unity and cohesion while also raising doubts about the manager’s overall fairness, particularly in performance evaluations and compensation decisions.


                                          What are the consequences of losing the locker room?

                                          When a manager loses the trust and confidence of their team members, it doesn’t necessarily indicate immediate underperformance or the manager being fired for that particular reason. However, it can lead to major problems such as a toxic culture, demotivated team members, missed opportunities, and a slower pace.

                                          One consequence of losing the locker room is having a team that mostly consists of followers, not leaders. Team members who once took initiative may become shy and less willing to openly share their thoughts and ideas or take responsibility. This can hinder the team’s momentum and pace, 

                                          leading to decreased efficiency and effectiveness in achieving goals. Additionally, a team that has lost trust in its manager often requires higher maintenance efforts. Managers may need to invest more time and energy into addressing conflicts, managing unhappy or frustrated team members, and even micromanaging the whole team!

                                          This lack of trust can also contribute to high turnover rates, as team members who feel unsupported or undervalued are more likely to seek opportunities elsewhere. This turnover disrupts team stability and growth. Resistance to change becomes a frequent matter because the team knows what would happen if things went south.

                                          Lastly, when unfortunate events occur, a team that has lost trust in its manager is less likely to support and exert extra time and effort to help the manager get things back on track.

                                          Final Thoughts

                                          No matter how great a manager you are or how amazing your skills are, you will go nowhere without a team that trusts and supports you through thick and thin. I’ve seen many amazing managers fall into that trap of losing their teams’ locker rooms because of a series of wrong decisions or bad assessments of the situation. Having happy stakeholders is great; 

                                          committing to deadlines and delivering high-quality results is amazing; but nothing would beat a high-performing, motivated, and happy team on any given day.


                                          This article was written by Muhammad Hani, Thndr’s Head of Engineering, who is passionate about building products that matter.

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                                          A smoother Thndr sign up experience https://wp-staging.thndr.app/blogpost/a-smoother-thndr-sign-up-experience/ https://wp-staging.thndr.app/blogpost/a-smoother-thndr-sign-up-experience/#respond Tue, 29 Aug 2023 09:55:00 +0000 https://thndrblog.bikostudio.com/?p=12619 We live in a two tap world where we’ve gotten used to creating accounts for everything in a couple of taps, from social media to food delivery apps. Thndr was built with the goal of bringing our modern day convenience to the world of investing. Opening an investor account isn’t so simple though, with a number of steps needed for legal compliance and ensuring the safety of our users. But our product design team loves a good challenge.

                                          Using clever design principles, our product design team revisited our sign-up form and optimized it to reduce redundancies. Instead of to taking 14 actions to sign up on Thndr, users now just take 8 – cutting the time approximately in half!

                                          Want to try it out for yourself?

                                          Download Thndr and open your investor account today!

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                                          Thinking inside the box: Mustard vs Tomato ketchup https://wp-staging.thndr.app/blogpost/thinking-inside-the-box/ https://wp-staging.thndr.app/blogpost/thinking-inside-the-box/#respond Tue, 22 Aug 2023 13:53:34 +0000 https://thndrblog.bikostudio.com/?p=12525

                                          Pick your poison…

                                          Mustard Skittles from the article of Thinking inside the box
                                          Mustard Skittles
                                          Tomato Blood Ketchup from the article of Thinking inside the box
                                          Tomato Blood Ketchup

                                          Two condiments, two limited edition holiday products. One of them works, the other is vomit-inducing (hint: it’s not the blood-themed ketchup).

                                          So what went wrong here? Both ideas are clearly ‘outside the box’ – the highest honor that can be bestowed upon a marketing professional. Why does one work and the other flop? Before we can talk about thinking and boxes and thinking outside of boxes, let’s set a few things straight. First order of business…

                                          What is a box?

                                          It’s easy to picture a small and stuffy cardboard box as a metaphor for restricting your thoughts and creativity.  But this isn’t how the famous saying came about. Thinking outside the box refers to a very literal 3×3 grid of dots. 

                                          The grid made one of its earliest appearances in “Sam Loyd’s Cyclopedia of 5000 Puzzles, Tricks, and Conundrums” published in 1914.

                                          The grid came with a simple challenge: Without lifting your pen from the paper, connect all the dots with as few lines as possible.

                                          You can give the puzzle a go yourself and then check the solution linked here to see how well you did.

                                          What is thinking?

                                          Now that we’ve got the box covered, let’s move on to thinking. “Thinking outside the box” usually refers to creative thinking. To keep things simple here, let’s say that thinking is the act of creating new thoughts out of old ones.

                                          What is thinking outside the box?

                                          As elegantly illustrated with the 9 dots puzzle – thinking outside the box means breaking free of the arbitrary limits you’ve unconsciously set for yourself. This is also known as lateral thinking – a term popularized by psychologist Edward De Bono.

                                          When thinking outside the box goes wrong

                                          Once upon a time in the distant year of 1950, you could count the number of TV channels on one hand. Brands had an audience of millions to advertise to, and most importantly, they had their attention. Today, things look a little bit different. In the time that it took you to read this far into the article, over 500 hours of video were uploaded to YouTube. 

                                          Toss in another half dozen social media and streaming platforms and a high-speed connection to the cumulative knowledge of the human race in its entirety and you’ve got yourself an attention economy. More brands than ever are scrambling for the leftover scraps of attention nestled in between an Instagram post of your coworker’s wedding party and a video of a singing cat.

                                          Here’s the secret sauce though: creativity captures attention. The desperate attempt to stand out in a hopelessly overcrowded market has led to an arms race of creativity that would give the scientists of the Cold War a run for their money. Thinking outside the box has become so valued that we’ve started going…

                                          from this…
                                          to this.

                                          Creativity for the sake of creativity, is far removed from goals or purpose. The original 9-dot puzzle encouraged you to think outside the box to find a better, more efficient solution. It wasn’t about tossing the rules in the trash.

                                          Mustard Skittles: A limited edition product created by the French for National Mustard Day. The brand went all out with a beautifully themed car and was reported on by several magazines. Is it out of the box? For sure. But what objective does it fulfill? 

                                          It captured attention… but then what? The flavor was universally hated and the partnership between the two brands adds no apparent value to either. The idea is ‘wild and crazy’ for the sake of being wild and crazy. You may as well duct tape a banana to a wall.

                                          Tomato blood ketchup: A limited edition product created by Heinz for Halloween. Ketchup is a fun and playful condiment. A sweet unnaturally red goop that stands out in aisles of cream and brown. You can drizzle it all over your fries and burgers. Kids love ketchup. They like to play with it. So why not lean into the essence of ketchup? With a simple package redesign, an ordinary dinner is transformed into a gory ghoul feast.

                                          Thinking inside the box

                                          Tomato blood ketchup takes a product’s essence and boosts it unconventionally. Instead of following a linear path of thinking “What monster should we put on the packaging? What if we create an ad where vampires love ketchup?” Heinz broke free of regular thinking patterns – thinking outside the box – and temporarily renamed their hero product. Mustard Skittles on the other hand are a shallow cry for attention.

                                          So when it comes to being creative – it sometimes pays to “think inside the box” a little. Get close and comfortable with the core of your brand, its unique selling points, and what makes it tick. Always keep your goals and objectives in mind.

                                          Red Bull used to fill trash cans with empty cans to create the illusion that everyone was drinking it – an out-of-the-box execution of a very inside-the-box proposition (See: 9 out of 10 dentists recommend our toothpaste). Texas’s award-winning littering campaign “Don’t mess with Texas” started with them taking a step back to redefine their audience – the most basic of marketing exercises. 

                                          When they discovered that their audience was pickup-truck riding, beer-drinking, and gun-loving teens, thinking outside the box was easy. They pivoted from a tree-hugging angle to a “don’t mess with us” attitude.

                                          Closer to home

                                          Ramadan is ad season in the MENA region. The cost of running ads spikes as consumer attention plummets in an overcrowded space. So how could Thndr stand out?

                                          Getting started with investing, as seamless as Thndr makes it, can take a bit of a learning curve – and having a close friend or family member introduce you can make getting started much easier. That’s why word of mouth can be a particularly effective channel for growth. 

                                          An insight we noticed is that during Ramadan, people meet with family and friends almost daily for iftar – the perfect opportunity for spreading through word of mouth. So instead of running ads, we took our referral bonus and doubled it for the entire month of Ramadan. We thought outside the box by first thinking inside the box.

                                          This article was written by Danny Arafa – our in-house creative. From children’s books to food magazines, social media content, and now fintech – Danny loves testing the bounds of creativity with a business-oriented approach.

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                                          Connect with other Thndr investors https://wp-staging.thndr.app/blogpost/connect-with-other-thndr-investors/ https://wp-staging.thndr.app/blogpost/connect-with-other-thndr-investors/#respond Mon, 24 Jul 2023 07:56:59 +0000 https://thndrblog.bikostudio.com/?p=12552 Whether you’re just starting out or have years of experience, our group provides a place to learn from others, get feedback, and stay up to date on the latest in investing. We’d love to have you be part of the conversation – join Thndr’s official community group on Facebook and share your insights and get the support you need on your investing journey! 

                                          The Thndr community group was originally created and moderated by users – and we are proud to announce that as of July 24, 2023 Thndr is now responsible for its management, marking a significant step in our journey towards empowering the community.

                                          Throughout the years, we have closely followed the group’s progress and are immensely proud of the efforts put forth by Ahmed Othman and other dedicated Thndr users who have made this space fruitful and supportive for everyone. In light of this, we’re delighted to announce that Ahmed will be joining our team to internally moderate and manage the community moving forward. His expertise and commitment will undoubtedly contribute to the continued success of our community. We will focus on staying connected with our users and sharing news about online seminars, upcoming product launches, and events that could be beneficial to community members.

                                          Our strong belief is that the knowledge exchange between Thndr investors is vital to the community – therefore discussions within the group will continue to take place among its members, while upholding the group’s established rules.

                                          We want to emphasize that the Thndr community group is not intended to be a direct support channel from Thndr. For individual inquiries and support, please reach out to our support team from the app.

                                          We are excited to embark on this new chapter and look forward to continuing this amazing journey together. We express our gratitude to all members who have contributed to the community’s success so far, and we remain committed to empowering the community even further.

                                          We thank each and every one of you for being a part of the Thndr community and look forward to a bright future filled with opportunities and continuous learning. We hope that this step marks the beginning of a community characterized by strong communication and mutual support among its members.

                                          You can join the Thndr Community Facebook group by clicking here!

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                                          Introducing AZG (AZ Gold): Investing in Gold on Thndr https://wp-staging.thndr.app/blogpost/investing-in-gold-on-thndr/ https://wp-staging.thndr.app/blogpost/investing-in-gold-on-thndr/#respond Tue, 11 Jul 2023 09:02:16 +0000 https://thndrblog.bikostudio.com/?p=11779

                                          One of Egypt’s favorite investment products is now on Thndr with the new AZG mutual fund. Investing in 24-karat gold is now just a tap away!

                                          What is AZ Gold and how does it work?

                                          AZG is a precious metals fund launched in partnership between Azimut Egypt, one of Egypt’s largest investment managers, and Evolve Investment Holding, who specializes in gold and precious metals100% of the money in the AZG fund is invested in RJC “Responsible Jewellery Council” certified 24 karat gold, which is the official investment grade gold –  as opposed to the more widely known 21 karat. 

                                          For clarity, here’s how a fund works: a fund pools your money, with thousands of other people, and manages that pool by an asset manager whose sole purpose is to implement the mandated investment strategy and help you generate as much profit as possible. 

                                          Why invest in AZG? 

                                            • More convenience – you can buy and sell gold with a tap from your Thndr app

                                            • It’s safe and secure – The mutual fund is regulated by the Egyptian Financial Regulatory Authority. The fund is fully backed by physical gold stored in state-of-the-art vaults at EGY Cash a subsidiary of the Central Bank of Egypt as well is insured against any loss or damage

                                            • The fund operates under Sharia board supervision to certify that it complies with the principles of Islamic Sharia.

                                            • It’s more transparent – prices are always clear and up to date tracking the prices announced by the EGX. 

                                            • Buy a fraction of gold – With AZG you don’t have to invest in a full bar of gold; if you want to start small, the fund allows you to buy a certificate, which is equivalent to buying a fraction of gold. 

                                          What are the advantages of investing in Gold?

                                            • Protect your money from inflation: Typically, when the value of a currency decreases, the value of gold rises.

                                            • Diversification: As we always say at Thndr, diversify your investments! Your portfolio needs to have a little bit of everything. Gold’s price movements are often independent of other assets such as stocks and bonds. This can help reduce overall portfolio risk.

                                            • Universal store of value: Tried by all & tested by time. Gold has been used as a store of value for thousands of years. It’s recognized and accepted as a valuable asset around the world and has been used as a form of currency throughout history. 

                                          What are the risks? 

                                            • Price volatility: Its prices can be highly volatile, experiencing significant fluctuations over short periods of time. While gold is often seen as a safe-haven asset during times of economic uncertainty or geopolitical instability, it is important to note that gold prices can also exhibit volatility even in stable market conditions. This means that even when things are relatively stable, gold prices can still experience sharp declines or sudden drops, potentially resulting in substantial gains or losses for investors.

                                            • Local versus international gold price: There are three factors that would result into a delta between international gold price and local price
                                                • Currency exchange risk: Fluctuations in currency exchange rates can affect the local price of gold when converted from international prices. Variations between official and black market exchange rates can impact the final local price of gold.

                                                • Supply and Demand: The local supply and demand dynamics for gold can affect its price. Local factors such as jewelry demand, investment demand, availability of gold supply, and local production can influence the local price of gold

                                                • Relative local economic outlook: The economic conditions and outlook of a specific country can also impact the local price of gold. Factors such as inflation rates, interest rates, economic growth, political stability, and investor sentiment can influence the demand for gold within the country.

                                          To learn more about other risks, here is a link to the prospectus, which includes detailed information on the fund. 

                                          How can I invest in AZG on Thndr?

                                          You can find AZG on Thndr by going to the explore tab. You’ll find the ‘Gold’ theme listed first. You can also search “Gold” or “AZG” or “Dahab” to find the fund easily. 

                                          When can I buy & sell AZG? 

                                          Buy & sell orders can be submitted on Mondays, Tuesdays, Wednesdays, and Thursdays with a daily cut-off time of 11:30am. Orders are executed the following working day at that day’s closing price.

                                          For example:

                                            • If you place your order after 11:30am on Monday and before 11:30am on Tuesday  your order will be executed on Wednesday (on the Wednesday end of day execution price).

                                          What are the fees for investing in AZG?

                                          There are no fees associated with subscription, however there is a 3.5% fee on redemption. The fee is calculated based on the value you subscribed with, not the value you are redeeming at.  

                                          The breakdown of the 3.5% fee is as follows:

                                            • Marketing and distribution fee: Up to a 1.5% fee associated with the expenses paid by the asset manager to market the fund. 

                                            • Gold purchase cost: Up to a 3.5% fee associated with buying the gold bullions from the gold trading entity. 

                                          The total fees amortize daily, over a period of 3 years. Here’s how it works:

                                            • If you sell in your first year of ownership, you will be charged up to a up to a 3.5% fee.

                                            • If you sell after 1 year of ownership, you will be charged up to a 2.4% fee.

                                            • If you sell after 2 years of ownership, they will be charged up to a fee of 1.2%.

                                            • If you sell after 3 years of ownership, fees are already paid.

                                          More About Azimut: 

                                          Azimut Egypt is one of the largest asset management companies in Egypt. With over 20 years of experience and whose Assets under Management exceed EGP 8.5 billion. They are the local investment arm of Azimut Group which operates in 18 countries around the Globe. Azimut Group manages around USD 70 billion in different asset classes.

                                          More about Evolve: 

                                          Evolve Holding is an impact-driven investment company leading the development of a robust precious metals’ ecosystem in Egypt by providing alternative and innovative investment solutions that meet international standards and are delivered through compliant and secure channels. 

                                          Ready to tap into this golden opportunity?

                                          Don’t miss out on this exciting new investment option. Start investing in AZG (AZ Gold) on Thndr today!

                                          Have more questions about AZG? You’ll find all your answers here

                                          New to investing? No problem!

                                          Thndr is the easiest way to become an investor in Egypt. As a matter of fact, 86% of all new entrants in the EGX in 2022 became investors through Thndr.

                                          Learn more about investing with Thndr here.

                                          [Sources: Azimut Egypt, Evolve Holding and Thndr learn platform]

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